Recognizing the market opportunity presented by increasing interest in adventure tourism as a driver of economic growth, we also recognize the important challenges this brings – the challenge to protect and enhance our natural environment; the challenge to provide economic benefits to local communities.
The Adventure Tourism Development Index is a benchmarking tool supporting competitive adventure tourism market creation.
The ATDI was created through a joint initiative of the Adventure Travel Trade Association, The George Washington University International Institute of Tourism Studies, and Xola Consulting, Inc. in 2008. To learn more about the ATDI program visit www.adventureindex.travel.
Xola uses the ATDI’s 10 Pillars of Adventure Tourism Market Competitiveness to support sustainable market and product development new and maturing adventure destinations.
Articles
Tourism Review: Top 8 Developing Countries for Adventure Tourism
Gadling.com: Adventure Tourism Development Index Rates Top Adventure Destinations
WHL The Top 10 Developing Countries for Sustainable Adventure Tourism
2008 Global Adventure Competitiveness Benchmarks
ATDI Method and Background Brief
2008 Feature Adventure Destinations: Assam, India and Peru
Read the Assam, India Feature Adventure Destination Case Study
Read the Creating Peru’s “Dig Deeper” Adventure Tourism Plan Case Study
For developing countries with an emerging adventure tourism market, the Adventure Tourism Index Report can provide significant benefits:
- Exposure to international travel and mainstream media as an adventure tourism destination
- Practical information for global tour operators about your country/regional resources attractive for adventure tour development
- Detailed analysis and scores useful for benchmarking progress against adventure tourism development goals year to year