As the adventure industry grows, Xola believes it has the potential to positively transform people, environments and economies. Through a number of initiatives, the Xola team is seeking to build awareness for the adventure tourism industry as a source of important human, economic and environmental development. To learn more about 2009 initiatives, contact us.

The development of adventure tourism markets can be a catalyst, sparking economic growth across multiple industries in destinations where it is given strategic focus. In addition, the adventure tourism industry breeds local "changemakers"—social entrepreneurs whose leadership is transforming communities across the globe.

The charts below illustrate the specific issues holding poor regions back economically and socially, and how adventure tourism market development can contribute to solving these issues.